·Ads

The Meta Ads playbook for Pakistani e-commerce in 2026

iOS 18 + algorithm changes broke a lot of what worked in 2024. Here's what we're actually running for Karachi DTC brands today.

Asad Mehmood

30 Mar 2026

10 min read

Most ad agencies are still running the 2022 playbook on Meta. It's mostly broken for small-budget DTC.

Here's the structure we're running for sub-PKR 500k monthly budgets, with real numbers from the last quarter.

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