08Field notes

Essays from the people who actually do the work.

Not SEO-bait. Not regurgitated American advice. Posts written by working operators about what's actually shipping for clients this quarter.

Entity-first SEO is the only SEO that matters in 2026

Google's SGE and Perplexity have flipped the search game. Keyword-stuffing is dead. Here's the entity framework I now use on every client site.

Sara Iqbal

12 May 2026

9 min read

AI Marketing

An honest breakdown of the n8n + Claude stack our agency runs — what works, what's overhyped, and what we still do manually.

Freelancing

Forget the Western YouTube advice. Here's the proposal, profile, and pricing strategy that actually works from Karachi.

Social Media

Reach on TikTok in 2026 is still mispriced. Here's the content cadence that works for service businesses (not creators).

Automation

A practical comparison from someone who's deployed both for paying clients. Not a feature checklist — actual operational tradeoffs.

Ads

iOS 18 + algorithm changes broke a lot of what worked in 2024. Here's what we're actually running for Karachi DTC brands today.